Atakan Cetinsoy

Vice President, Business Products, MyStrands

Recently Atakan served 5 years with Apple Computer where he led the first fully personalized application of music recommendations on the iTunes Music Store serving millions of users in 21 countries. MBA from The University of Georgia.

Atakan has more than 10 years of customer and product marketing experience with some of the most admired global brands in the computer hardware and software, Internet/e-Commerce and transportation industries.

Most recently Atakan served 5 years with Apple Computer, where he led the effort to model customer value as driven by the adoption of digital media services offered through the market leading iTunes Music Store platform covering both desktop and mobile use cases. His ability to recognize emerging consumer trends in this fast growing segment of the media market led to the first fully personalized application of music recommendations on the iTunes platform serving millions of users in 21 countries. Prior to iTunes Music Store, Atakan spent 3 years developing the global enterprise marketing infrastructure and processes for Apple's US$1 billion plus online direct sales channel.